As a website business owner, at some point you’ll come across Google Analytics. If you’re new to the online space, analytics can be overwhelming to say the least.
Just so you know I am NOT a numbers or data person at all. Unless it’s presented in a sparkly, brightly, color-coded format that’s super easy to understand, my eyes will glaze over and I will start to fall asleep. I dread spread sheets. Thankfully, my sister and hubby are both Excel wizards and occasionally help my visual right-brain understand complicated data. And at one point I was going to be an accountant. I would be a terrible accountant….
Anyhow, because of said disclosure I am going to keep this SUPER simple. In this post we’re gonna learn:
And that’s it! So without further ado, let’s hop right to it. This blog post is kind of long, so if you want to jump ahead to a section, just click on the section you want and it will take you there with warp speed. Well, maybe not..
Part 1: How To Setup Google Analytics
Step 1: If you don’t have a (Google) gmail email address, you’ll need to set one up before continuing. I’ll forgive you if you’re still using yahoo, but if your main email address ends in @aol.com or @hotmail.com (gasp!) – please do yourself a favor and step into the 21st century. AOL and Hotmail are soooooo 90s (insert Cher’s voice from Clueless.)
If you have gmail already, disregard my mini-tangent and skip along to Step 2.
Step 2. Go to google.com/analytics and sign in with your Gmail account.
Step 3: Once you’re logged in:
-Click on the Admin tab
-Then under Property click the drop down menu and at the bottom click on “Create New Property”
Step 4: Under the website tab, enter your site information, and click the blue button at the bottom that says ” Get Tracking ID.”
Step 5: Voila! The magical tracking code has appeared.
Things to copy and take note of: The Tracking ID and the Website tracking script in the box.
Now we have the information we need so that our website can start talking to Google, and vice versa! See that wasn’t so bad. Now, on-ward to inputting this information into your website…
Part 2: How To Install Google Analytics on Your WordPress Website
I’m going to offer 2 options here on how you can do this. One is with a plugin, and one is without a plugin.
Option 1: No plugin
If you’re using a Genesis theme on your website, this step is for you.
From your WordPress dashboard go to Genesis>Theme Settings. Scroll all the way down to the bottom where it says Header and Footer Script and paste the code you just copied from Google Analytics. Done. Wait, what? Yep that’s it.
Option 2: A wee bit more complicated upfront but will save you some time in the long run – pinky swear!
Okay so this option may be digressing ever so slightly from my promise of keeping it simple but I swear I will provide step-by-step instructions to not make this messy. So this option allows you to install Google Analytics right in your WordPress dashboard so you can see your website stats right when you log into your site. Right? I know, so cool! Okay, sweet – here we go!
a. Install and activate the Google Analytics for WP Dashboard plugin. Once that’s been done, you’ll see a new option appear in your WordPress Dashboard called Google Analytics.
b. From there, go Google Analytics>General Settings. You’ll need to authorize the plugin so Google can talk to your website.
c. Click the link that says “Get Access Code” in red.
d. Choose which Gmail account you’d like to link your website with. Yep I’m one of those with multiple Gmail accounts…
e. Go ahead and authorize Google to connect with your website data.
f. Copy the code that populates..
g. Switch back over to your WordPress Dashboard. Paste the code and save.
h. From here, you want to make sure the right website is selected if you have more than one ( don’t we all…). So I kinda geek out here because you can choose a theme color to match with your business branding. When you’ve made all your changes be sure to click the ‘Save Changes’ button.Bet you can’t guess what color I chose..
i. Okay now that we’ve connected everything, let’s take a look at our website stats from our Dashboard.See, I told you this extra step was worth it.
Scroll up to the very top of your web page and go to Dashboard>Home. From there, look for a new addition called Google Analytics Dashboard. You may have to look for it, because it may not be obvious to see at first glance.
j. When you open up your analytics, you get some immediate information about your website stats. You can toggle with the options in the top section.
k. You can toggle with the options in the top section to view the various stats on your website. Specify a time frame ( real-time, last 30 days, last year) and certain info ) page views, bounce rate, etc.
And that’s it! As always, thank you so much for taking the time to read all the way through. I hope this information was helpful – let me know in the comments!
Oh and in case you’re wondering what all the information from Google Analytics means, stay tuned for another blog post where I break all that information down.